Alliance Data is now Bread FinancialTM | Your money

COLUMBUS, Ohio–(BUSINESS WIRE)–March 23, 2022–

Alliance Data (NYSE: ADS) today announced that it will henceforth be known as Bread Financial, a leading-edge financial services company that provides simple and personalized payment, lending and… ‘saving. After a years-long transformation to streamline its business model, Bread Financial has evolved into a modern financial services company supported by technology and platform solutions that empower today’s consumer. The company’s earlier market-facing brands are now unified under the single, consistent name bread financial Mark.

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“This is a turning point for the company, as our new brand represents the strategic direction of our business transformation into a modern, state-of-the-art financial services company,” said Ralph Andretta, President and CEO of Bread Financial. “Combining the heart and bustle of a fintech with the discipline and stability of an established bank, Bread Financial will remain focused on delivering the innovative, omnichannel payment, lending and savings solutions that consumers demand. now at every stage of their financial journey. .”

Founded on the principles of choice, convenience and trust, Bread Financial offers simple, personalized solutions that allow consumers to buy, borrow and save the way they want, including credit cards and exclusive direct-to-consumer deposits. Bread Financial also drives partner growth and loyalty through a suite of white-label digital products that includes private-label and co-branded credit cards, installment loans and buy now, pay later (BNPL) .

“As we change our name and brand, as well as broaden our strategic focus to include more direct-to-consumer products, the fundamental elements that have driven our decades-long success will remain intact,” said Val Greer, Executive Vice President and Chief Commercial Officer, Bread Financial. “Specifically, this stage begins with our associates – the heart of our business – and our award-winning customer-focused, results-driven culture. We will continue to build on our 30-year legacy of creating value for our partners, and as we transform, we will continue to invest in data and analytics, innovative technologies and digital capabilities that meet the needs of our partners and consumers.

Bread Financial’s parent company is now Bread Financial Holdings, Inc., formerly Alliance Data Systems Corporation (NYSE: ADS). The company’s common stock will begin trading under a new ticker symbol – BFH – on the New York Stock Exchange on April 4, 2022. Bread Financial’s two banking subsidiaries – Comenity Bank and Comenity Capital Bank – will retain their current names.

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About Bread Financial

MC Financial Bread (NYSE: ADS) is a leading-edge financial services company that provides simple, personalized payment, lending and savings solutions. The company creates opportunities for its customers and partners through digital choices that deliver ease, empowerment, financial flexibility, and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth to its partners through a full suite of products, including private label and co-branded credit cards , installment loans and buy now, pay later (BNPL) . Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded payment, loan and savings products.

Formerly Alliance Data, Bread Financial is an S&P MidCap 400 company headquartered in Columbus, Ohio, committed to sustainable business practices powered by its more than 6,000 associates worldwide. To learn more about Bread Financial, visit or follow us on Facebook, LinkedIn, Twitter and instagram.

Forward-looking statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe”, “expect”, “anticipate”, “estimate”, “intend”, “project”, “plan”, “likely”, “may” , “should” or other similar words or phrases matter. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals are also forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make and advice we give with respect to our expected operating or financial results, the launch or completion of strategic initiatives , including our ability to realize anticipated benefits from the fallout from our LoyaltyOne segment, future declarations of dividends and future economic conditions, including, but not limited to, market conditions and the impacts of COVID-19 related to relief measures for affected borrowers and depositors, labor shortages due to quarantine and reduced customer demand. We believe that our expectations are based on reasonable assumptions. Forward-looking statements are, however, subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurance can be given that our expectations will turn out to have been correct. These risks and uncertainties include, but are not limited to, the factors set forth in the Risk Factors section of our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated at 1A of, or elsewhere in, our quarterly reports on Form 10-Q filed for periods subsequent to this Form 10-K. Our forward-looking statements speak only as of the date they are made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unforeseen or other circumstances.

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CONTACT: Bread Financial

Brian Vereb – Investor Relations


[email protected]

Shelley Whiddon – Media


[email protected]

Rachel Stultz – Media


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SOURCE: Alliance Data Systems Corporation

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PUBLISHED: 03/23/2022 07:30/DISC: 03/23/2022 07:32

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