Inside the Gucci takeover in the Royal Suite of the Savoy Hotel

The transformation of the legendary Royal Suite at the Savoy Hotel into a sumptuous ode to all things Gucci – the same year that marks the centenary celebrations of the Florentine powerhouse – carries the love affair between fashion and the hospitality on a whole new level, writes François Oosthuizen.

One hundred years after Guccio Gucci founded his eponymous luxury brand, it’s only fitting that the Savoy Hotel in London joins the celebrations with a special tribute. It was here, after all, that a young Guccio was employed as a porter and elevator operator in the late 1890s – catering to the tastes and needs of discerning travelers by escorting them from floor to floor. Seeing the luxurious luggage and elegant clothes of the guests would have been a major impetus in his desire to start his own leather goods business, soon after his return to Italy. The rest, as they say, is history.

Since its creation, Gucci has frequently highlighted or mentioned the theme of travel, referring to the iconography of luxury hotels and the jet-setters who populated them in the first decades of the 20th century. It was with irony, pride and self-awareness that Guccio introduced these themes and symbols into subsequent collections, after his first-hand experiences at the Savoy.

The relationship between Gucci and The Savoy first came to light last April with the unveiling of Gucci’s Aria collection, at a highly exclusive event held at the hotel. The collection and its presentation included many nods to the hotel and its role in shaping the Gucci mythology – right down to the helmets adorned with the words “Savoy Club”.

The beautiful plates with botanical prints of the brand

Now the next iteration of the partnership is the transformation of the Savoy’s royal suite into a reflection of the Gucci universe, with furniture, furnishings and decorative items from the Gucci Décor collection – tasselled armchairs upholstered with the monograms of the house with deep sofas adorned with Gucci-branded plaids and fringed cushions, plates with the brand’s botanical prints, Gucci candles, Gucci perfumes and, of course, Gucci bathrobes and bath slippers.

Additionally, art and antiques from Christie’s auctioneers have been carefully selected to complement the aesthetic, which has been crafted to harmonize with the Savoy’s design and heritage.

“It’s a wonderful opportunity to partner with two iconic luxury brands and bring our private sales service to guests of this great London hotel,” says Adrien Meyer, Global Head of Private Sales at Christie’s. “At Christie’s, the ultimate luxury is to be surrounded by art. Along with Gucci, the Savoy’s Royal Suite is London’s most exclusive place to stay.

Christie’s art and antiques complement the Gucci aesthetic

All of the Royal Suite items added by Gucci and Christie’s are available to purchase, making it an exceptionally exclusive showroom, as well as one of London’s most luxurious hotel suites – with its parade of bedrooms s spanning the full length of the fifth floor, offering stunning views over the River Thames. The Royal Suite offer includes a dedicated butler, use of the Savoy’s Rolls-Royce within a 5 km radius, round-trip transfers, bespoke in-room amenities and exclusive Gucci experiences.

The partnership will also see the two brands reveal other initiatives later in the year, according to Franck Arnold, Managing Director of The Savoy. “I am delighted that The Savoy is partnering with Gucci in such a creative way on the occasion of the fashion house’s centenary. It is wonderful to bring our shared history to life for contemporary audiences, and we are delighted to unveil a Suite Royale transformed, as well as providing guests with charming experiences and exceptional service befitting two such globally renowned brands.

Gucci’s takeover of the venerable grande dame of London’s Royal Suite costs £15,875 (nearly S$29,000) per night for the 265m² accommodation, which includes a stately bedroom with a four-poster bed and mattress Know, a spacious walk-in closet with cedar-lined cabinets, a marble-clad bathroom, and airy living rooms leading to an elegant dining room.

A welcome worthy of Gucci x Savoy – including a range of gifts and a bottle of Louis Roederer Cristal on ice – awaits guests on arrival, while a choice of contemporary Italian cocktails are served for the evening aperitif. A personalized VIP shopping experience is also on the program: either in the privacy of the Royal Suite by Gucci, or in one of Gucci’s flagship stores in London, with a private Rolls-Royce transfer.

Needless to say, you’ll enjoy the exceptional service the Savoy is known for, with a dedicated butler at your beck and call and the support of a small army of hospitality professionals. A stay in Gucci’s Royal Suite also means you’ll join a very elite club – from royalty and statesmen to rock stars and oligarchs – who have once rested their heads here in style. This time, however, the stay includes being surrounded by unrivaled Italian flair and craftsmanship, and you can shop to your heart’s content without ever leaving the suite!

More information here

This story first appeared in the February 2022 issue of Prestige Singapore.

Comments are closed.